Business Development

A strategic approach to business development

MDC provides specialist business development advice and assistance for medical device companies throughout the UK, Europe, North America, and beyond

Services provided are wide ranging and include, but are not limited to:

• Training on all aspects of product management to ensure profitability, sustainability, and uniqueness in the marketplace.
• Brainstorming with you and your team on new product concepts (evolution or revolution) and related business models to grow your business and improve your unique selling propositions.
• Researching complex and technical medical device markets, taking in lots of information, and turning it into intelligence. This is then simplified and made easy to understand. Often a few key words can describe critical strategic issues, this really helps top management to make important decisions on the future direction of the business.
• Market research and analysis to determine market size, barriers to market entry, competitor profiles, substitution products, market dynamics, including buying patterns and emerging trends.
• SWOT and PESTE analysis to assess market attractiveness to determine the opportunities that exist with specific markets and threats posed.
• Finding and introducing key partners for your sales, distribution, supply chain, compliance, product development, consumer testing, or other specialist service.
• Identifying, researching, and ranking potential acquisition or acquiring partners.
• Helping with funding applications or investor presentations so that the true potential of your innovation is really understood and excites potential investors.
• Acting as a reviewer for funding applications – due diligence – that require specialist knowledge and experience of medical devices based on a broad and deep hands-on experience gained over many years in the sector.
• Acting as a mentor to top management and key players in the business to ensure they deliver their potential.
• Recommending or signposting you to other professionals you need.

If you would like to know more about how our business development expertise can enhance and reinforce your medical device proposition, please feel free to contact Trevor Lewis now.